Work with Carlene

My big-picture brain makes it easy to:

Solidify your strategic vision instead of scattered ideas.
Tighten your messaging across your online presence.
Optimize your website or sales page for conversion and sales.
Harness SEO so you can focus on building your brand.


Website Strategy & Copy
Strategy call, website wireframe, 5 pages of copy and meta descriptions

Sales Page Copy
Strategy call, sales page wireframe, 1 short OR long-form sales page copy and meta description

Email Copy
Strategy call and 5 email welcome or sales sequence

Short-but-Mighty Microcopy
Strategy call and digital product microcopy

Copy Audit/Edit
Strategy call and website copy audit or edit for up to 5 website pages or 1 sales page

How website projects work

My communication-meets-conversion workflow takes place over a three week period.

I only work with 1-2 clients each month because of the deep insight and strategy that goes into every project.

Week one: Project launch and research

Week two: Wireframing and writing

Week three: Revisions and project wrap-up

Looking for a designer? I partner with Adrian Trimble, designer and developer extraordinaire.

Some nice words from clients

“It was a pleasure to work with Carlene this past year. She was able to hit the ground running and captured our intended voice and brand very quickly. She had great communication and was able to manage our expectations, and most importantly, was reliable.”

Bryan Blend, Portable North Pole

Ready to partner with your friendly neighbourhood copywriter?

Fill out the form below and I’ll be in touch within 48 hours with your free project estimate and a link to book your strategy call.