✓ Solidify your strategic visioninstead of scattered ideas. ✓ Tighten your messaging across your online presence. ✓ Optimize your website or sales page for conversion and sales. ✓ Harness SEO so you can focus on building your brand.
Copywriting
Website Strategy & Copy Strategy call, website wireframe, 5 pages of copy and meta descriptions
Sales Page Copy Strategy call, sales page wireframe, 1 short OR long-form sales page copy and meta description
Email Copy Strategy call and 5 email welcome or sales sequence
Short-but-Mighty Microcopy Strategy call and digital product microcopy
Copy Audit/Edit Strategy call and website copy audit or edit for up to 5 website pages or 1 sales page
After our initial chat and the completion of your copywriting questionnaire, we’ll get started with a one-hour project launch call, ideally on a Monday or Tuesday.
During this call, we’ll dive deeper into your overall website strategy, work on strengthening your offering(s), and begin defining your voice and tone.
I’ll spend the rest of the week completing competitive research, identifying strategic keywords and phrases for SEO, and start ideating your website wireframe.
At the end of this week, I’ll deliver your personalized Brand Voice Guide that will help me write your website copy, and help YOU nail your marketing messaging moving forward.
I’ll take all of the info from your copywriting questionnaire, our project launch call, my research, and your new Brand Voice Guide to create a strategic outline of your sitemap and web pages in Google Docs.
The wireframes are presented to you on Monday of week two with a recorded walk-through video, and you can leave your thoughts as comments in the Google Docs.
Once accepted, my favourite part starts: writing! Version 1 of all pages will be ready for review by end of day Friday of week two..
Once you receive your website copy, you’ll leave your thoughts, ideas, and changes as comments in the Google Docs.
I’ll go in and make my edits based on your comments. From there, version two of your website copy will be presented during LIVE call in which we work through the second round of edits to make sure everything is juuuuust right.
After I’ve conducted a final proofread, the website copy is finalized and ready for your designer!
I collaborate with your designer (or work with you in your website builder of choice) to ensure the website copy and design are cohesive and true to your vision.
“It was a pleasure to work with Carlene this past year. She was able to hit the ground running and captured our intended voice and brand very quickly. She had great communication and was able to manage our expectations, and most importantly, was reliable.”
Bryan Blend, Portable North Pole
Ready to partner with your friendly neighbourhood copywriter?
Fill out the form below and I’ll be in touch within 48 hours with your free project estimate and a link to book your strategy call.
